At times, for your ease, in your daily life, you have to convert pounds in kilograms, pounds in euros, meters in yards, kilometers in miles, euros in dollars, GMT in EST, and so many other units. The standard digits convert measurements are always there in your mind, but what do you do when you have to change a not so common, difficult number in another standard unit? You do the paperwork, don't you? But that paperwork sometimes could be a difficult job since you need to know the exact procedure of converting your desired unit.
Bringing in some solutions, there are present a number of online measurement converter websites that let you swap the values of different units. The article explains some of the best benefits of these measurement conversion websites under following subheadings - Quick resolution - When you want to know the value of 59 pounds in euros, what you generally do is assume. Because, people tend to forget their calculation abilities, which they boasted when they were in school. The assumption, however, remains just an assumption. Sometimes, it reaches very close to the actual value, and you just make a wild guess about what will be the value of 59 pounds in euros. You can try this on a unit convert measurements website, and you will immediately get the answer 69.14 euros. (Even I used an online conversion website while collecting those 69.14 Euros.) You can convert any unit weight, currency, volume, time, pressure, etc. on these online places. Very easy to use - When you try to get the answer for the above mentioned question with the help of a calculator, you have to carry out different calculations. For instance: at first, you will have to compute how many euros are there in a pound, before multiplying it by 59. On the other hand, if you are using a measurement converter website, you simply have to select pound in one column, and euro in the second. After this, you have to input 59 (or whichever amount you want to know), and seek the answer in the neighboring box. You do not have to perform any intricate calculation. These websites have been programmed to give results immediately, without requiring the user to execute any computation. Calculators and other computing devices can sometimes be confusing and engaging. Loads of options and applications - As mentioned earlier, these online conversion sites offer a great comfort to their visitors. They enable them to convert numbers and amounts in their desired unit. Students can complete their homework; researchers can calculate significant datasets; and professionals can use these websites as tool to deliver convert measurements to their customers and clients. The existence of the such online places has become a 'godsend' for professionals offering their services, across the global arena.
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Google Analytics has become very much popular among the businesses that are on the look for tracking the traffic coming towards their website. It also helps them analyze how their website is performing among the website visitors. Thus this tool allows website owners to understand whether their website is providing the best experience for the website visitors or not.
Here is how an account can be created in analytics google. Navigating to Google Analytics Website
Website or mobile app tracking Navigate towards the top of the page and choose buttons that help you choose among either a website tracking or mobile app tracking. Add account information Users will have to provide some basic information to Google as a means to create a Google Analytics account. These are the basic information that has to be provided.
Additional Details Other details that has to be included in creating an account include,
Here is how a tag can be inserted within the websites using Google Analytics and help the website owners to start monitoring the results regarding how the website is performing among the site visitors. Tag insertion in websites
Today, I wanted to discuss law firm SEO marketing and some important things to realize and focus on.
If you're an attorney and looking to do any type of lawyer what is seo marketing, then you probably already discovered that competition amongst law firms is cut throat. If you want to have any chances of being successful with your marketing online, then you need the right SEO services for lawyers on your side. The key is to know your goals or have a conversation about your goals with the law firm SEO marketing company you chose. Now, being on top of Google is a crucial first step to generating leads online, but if your website fails to convert your traffic or visitors, then you are wasting money and losing out to your competitors. This is why it's important to not only choose the right law firm SEO marketing company, but also a company who can help you on the direct response marketing side. Whether your goal is to generate leads or appointments immediately, the right company will help you convert those leads or appointments into clients. A lot of SEO services for lawyers forget the marketing side of things. Traffic is great, but if that traffic is not converting for you, you are wasting time and money. A better way to put it is, without the right SEO and marketing, you are pushing your potential clients to your competition. An important thing that the right law firm what is seo marketing company will do is immediately find out if your domain has a manual or algorithmic penalty as a result of bad links or over-optimized anchor text. If this is the case, a new domain name may be required so you are not wasting time and money trying to rank a penalized domain. Once you chose your law firm SEO marketing service, they should come up with a custom tailored solution to help you start generating leads and new cases. They never should provide you a "one size fits all" solution. Unfortunately this is quite common among SEO services for lawyers. According to the Bureau of Labor Statistics, as of last year, over 600,000 lawyers in America exist. To point out how competitive some areas can be, California and New York each have over 70,000 attorneys competing for business. Here's a few interesting and profitable facts for you as well. According to ComScore, on average, we conduct over 12 billion searches per month on the search engines. According to WORDSTREAM, 72% of all people who conducted a local search, called or visited that business. According to Search Engine Land, on average, 75% of all people who search online, ignore the paid ads and focus on the organic results. Finally, they have found that approximately 85% of searchers, trust natural or organic listings vs. paid ads. If worked with a lawyer SEO company in the past, then you probably already know that working with a search engine service can be very difficult and expensive. With most of the search engine services overcharging and under delivering, it's really hard to truly experience the results you want. This is why it is important to call the company you chose, discuss your goals like spoke about and listen to their answers. If you are constantly hearing things like you're like any other client and we'll get you on top or if they are more concerned about pitching you on their lawyer SEO services vs. uncovering what your true needs and desire is, then run as fast as you can. What does all this what is seo marketing mean? Simply, when you made the call and found the right choice, then having the right law firm SEO marketing company on your side is the key to success online. Here we'll be taking a look at some of the keys professional internet marketing advertising use to unlock your content marketing strategies and make your business more accessible to your customer base.
It's greater than the sum of its parts. The first thing to remember is that content is not just made up of one individual part, but instead is comprised of everything from text and images to videos and even infographics. For content to be effective it needs to be part of a successful package rather than a standalone piece of writing or a single video. A good content marketing agency will not only focus on the website text, but will also incorporate things such as relevant blog posts, creating a buzz on social media, set up email marketing, and anything else your site needs to reach its target audience. The ultimate goal is to turn them from mere visitors into paying customers that you rely on. Give them what they need. Getting to page one on Google means more than just making content available to the masses, it's about giving them something of value that helps them achieve what they've come for. Knowledgeable content marketers know that websites have a range of purposes, such as to sell a product or simply to inform, and the content displayed needs to be tailored specifically to your customer's needs. If a customer is not getting what they want from you, they'll simply go elsewhere. They may want to buy your product or use your service, but if it's not packaged appropriately then it's going to be a major turn-off for them. Content marketing involves hitting the right tone across a number of platforms to boost interest and maintain it. Content Marketing Services The three biggest components of content on the internet marketing advertising itself are text, image, and video. Images and video are actually quite easy to get right, but so many companies place uninteresting videos that do not hold the visitor's attention and images which are low quality and serve no purpose. There are many affordable content marketing services that offer to complete every aspect of this so no digital stone is left unturned. As soon as your website is opened by a visitor they immediately start to consume the information with their eyes and begin searching for what they need. If your content does not quickly address their requirements then you can guarantee they won't stick around for long. Images need to be appropriately sized, and if videos are used you should keep them short with an interesting title. Content Writing Services Text is perhaps the most important aspect of your website for a content marketer to get right. It conveys information images and videos cannot, and although images provide visual stimulus, the text is directed to the reasoning part of the brain. Here you can delve into the conscious, and sometimes subconscious thought processes of the visitor and generate emotion with your words. But what should your text say, and how can you make sure it is of a high standard? Although search engines and SEO internet marketing advertising are important, especially correct keyword analysis, your website shouldn't be created with keywords as the main focus. Your content needs to be geared towards the visitor and giving them what they came for first and foremost. They will be constantly forming an opinion of your site depending on a multitude of aspects such as the layout, the style or whether you are bombarding them with ads. You need to build trust from the moment the website pops open on their computer or smartphone, and good content marketers do just that. If you have spelling errors or broken links that cause annoyance, then what does that say about the overall quality of your content marketing services? Will you be making mistakes with the order? Will you be annoying them with your shoddy service? If you have been in business for any length of time, you probably understand that it is very important for you to gather web analytics on your social media marketing efforts. There are various elements that you, as the business owner, will want to concentrate on. You know that gathering analytics is important but you may not understand why.
Why is it so critical for your business to gather web analytics? There are many answers to this particular question. The answer for one business will possibly be very different than it is for another business. One of the first things that you will pay attention to is not only how many people visit your website but, more importantly, how many people stay on your website for any length of time. If you find that a significant number of people are not staying on your web analytics, you will want to analyze what you are doing and figure out why they may not be staying. There is probably something that you are doing or not doing that is causing that result. You may want to ask yourself if you are giving your visitors what they actually want and need. As a follow-up, what possible action will follow the visitor's reading your content? This goes back to the concept of WIIFM? (What's In It For Me?). No matter how wonderful you and your business are, if you can't figure out a way to satisfy your visitor's wants and needs, you won't succeed with that person. That is the key to your success. Be consistent Consistency is extremely important when it comes to content marketing and how you relate to your online visitors. When it comes to gathering analytics, you should have the same approach. That will be helpful because it allows you to keep a close eye on what is going and if something needs your attention, you will be able to fix any issues that come up very quickly. If you notice that people are paying closer attention (and reacting more positively) to certain pieces of content than others, you will definitely want to continue to gather those metrics. Uncover the truth It is very common for people to notice the content that comes at the top and then they forget about the content that comes at the bottom. That is a big mistake in many cases. There is a potential for a lot of value further down the page as well. You need to evaluate if your website is organized as effectively as it can be. Your goal, of course, is to get your visitors to notice all that you have to offer and you need to make sure that they can arrive at your content in the easiest way possible. In any case, it certainly is not a bad idea to evaluate your web analytics every few years and move the sections around (or replace content if that is what you determine is necessary). The last thing that you want is for your website to appear stale and stagnant More and more people are moving their business to the online arena so they can tap the global market and make enormous sales in the process. However, not all of these people have in-depth knowledge in internet marketing. If you are an expert when it comes to selling products and services over the World Wide Web, you can offer consulting services to these people to augment your earnings.
Here's how you can become an internet marketing consultant: 1. Assess your skills and abilities. The first thing that you need to do is to analyze your marketing consulting service skills and your strengths and weaknesses. You will need to make sure that you possess all the necessary information and skills that can help individuals and organizations in effectively selling their offerings online. It wouldn't hurt if you can increase your knowledge in this field by attending relevant seminars, reading internet marketing blogs and ebooks, and by working with other expert internet marketers. 2. Understand your target market. As an internet marketing consultant, you will surely come in contact with different clients who have varying levels of knowledge about internet marketing. While others are virtually clueless as to how the entire process works, there are some who have basic to intermediate knowledge about internet marketing. You will need to know the skill levels of your clients before you help them out. By doing so, you'll know exactly what information and assistance they need in order to sell their products and services online. 3. Specialize. It would work to your advantage if you target specific internet marketing areas. Why? Well, for starter, this will allow you to really focus on one field where you'll really be able to provide expert services. There are a lot of niche areas in internet marketing that you may want to pursue. Some of them are the following: search engine optimization, email marketing, viral marketing, PPC campaign management, ezine advertising consulting service, online media campaigns, copywriting, web hosting, training and education, market research, etc. 4. Tools and resources. You really don't need to have huge amount of money to get started in this endeavor. As long as you have access to various publications and relevant resources that can offer you with up-to-date information about your areas of expertise, you are good to go. I recommend that you subscribe to relevant RSS feeds and take advantage of best-selling ebooks about internet marketing to obtain fresh information. A sender's reputation can follow not only an IP address but a brand and a sending domain. A holistic approach is necessary when considering a sender's reputation as no one factor alone determines what that reputation is. Reputation can be broadly defined as the opinion of a community toward an object. Knowing what the community looks for when determining a reputation active campaign will allow you to maximize your delivery rates.
Spamtraps We first eluded to spamtraps when we discussed Paid Subscriber Lists. A spamtrap is an email address that appears to be valid but is in fact used by ISPs to catch spammers. You will sometimes hear these referred to as "honey pots." Spammers use harvesting programs which scan millions of web pages looking for email addresses. These email addresses may come from old email addresses which are recycled by ISPs in order to catch commercial emailers that use old, rented, or paid subscriber lists. Some sites bury email addresses in their source code so that they are picked up by harvesting programs. The company where the email originated is then alerted to any incoming emails that go to that address at which time they contact your web host and file a spam complaint. Spam traps are bad news. Its been reported that your delivery rate can drop as many as 20 points drop with one spam trap hit. Spamtraps are one of many factors that ISPs look at when calculating your sender reputation. Not only is your delirability affected but they can result in temporary or long term blocks. Good list maintenance is necessary for avoiding spam traps. Here are some things you will need to avoid:
This is used to prevent domain forgery and spoofing and provides a framework for helping ISPs to distinguish between legitimate email senders and spammers. ISPs Identifying and verifying a claimed domain name has been authenticated or authorized for sending from a MTA makes it possible to treat suspected forgeries with suspician, reject known active campaign forgeries, and block email addresses from known spamming domains. Sender Policy Framework (SPF) - a record that allows you to determine which computers can send emails on behalf of your domain. Adding an SPF record to your domain name's TXT entry, while not required, can help improve email delivery rates by reducing the chance that the emails you send will be seen as spam. It can also help prevent others from sending spam and using your domain name. This is used by Bellsouth, AOL, Gmail, and MSN/Hotmail.
Your system admin should be able to assist you with ensuring that the following technical configurations are in line as they can improve or harm your sender reputation.
With the growing number of photos being shared on the internet along the increasing number of photo-sharing hotjar platforms, it is clear that people are more attracted towards visuals than text. However, another fact is that millions of images and pictures floating around the World Wide Web aren't just selfies and photos, they also comprises pictures of brands, their logos and products. Digital marketing companies are significantly using social media channels like Facebook, Twitter, Instagram, tumblr to promote brands of their clients using pictures. A brand picture liked on a customer account reveals worth more than words or text.
According to the CEP of web design company Blue Fountain Media, Gabriel Shaoolin, "Technology has turned us into a very visual culture. Cameras are in phones, watches, tablets and laptops. As a result, there's been a dramatic increase in photo usage and instant display channels to feature them. So for a brand that is trying to communicate a marketing message, image-based content is becoming one of the strongest tools [to do so]." So, how can online marketers can benefit out of the image-based social media content? Have a look at the three important tips offered by the marketing experts that might help organizations harness the power of a photograph. 1. Build a clear Strategy Just like your other social media marketing campaigns to advertise your company needs a clear strategy, same applies to using image-based platforms. While most of the businesses understand the value of using social media platforms like Instagram and Pinterest, they do not have a clear idea about visually representing their brand on these mediums properly. When it comes to image sharing marketing, in addition to focussing on the target's engagement, organizations must also represent their brand properly and humanize hotjar their business. In short, analyze your goals and target audience first and formulate a visual strategy accordingly that also includes video marketing can help you go a long way. Your goals should include:
2. Identify the Right Platform Reaching the right audience through the right channel at the right time is the best mantra to get success. This symbolizes that each social media platform has its own user demographic and marketing pattern. Hence, in order to make your photo sharing marketing successful, organizations must know their potential audience and how they engage with their favourite social media platform. Also, since most of your target audience use smartphones to access internet these days, you should also optimize your content for the mobile experience. For this, you can link your photos or images to your mobile website, select visuals that look good on smaller screens, and take benefits of new mobile features, such as the ability to embed Pins. 3. Think Out-of-the-Box Posting photos of your products regularly certainly a good start, but it should not be your only approach to image-based online marketing. Your customers are already aware of your products; instead they look for content they can engage with. They are attracted towards user-generated content that is authentic and trustable. In order to increase the amount of user-generated content on your social media feed, you can set up contests that encourage your customers hotjar to share their experiences with your product, instead of simply taking their photo with it. These real-life experiences of people with your product or company will motivate others to at least give your product a try, which can be a great game changer for you in the future. Do you have a knack for writing? Well why not put your talent into good use and starting earning money through your writing? If you've been shut out by high brow editors of the big publications that you have always wanted to work in and you've now resorted to merely blogging away your thoughts, then why not put up your very own small business website content writing service? As far as having the enough capital, well you don't really need much except for your computer - which you obviously have already; a reliable internet connection - this is an absolute must; and of course you natural talent in writing.
Given that what you are trying to establish here is a small business website content consulting service, you'd only be dealing with start up or small companies who are still scrambling their way into being able to establish themselves in the market or make their business grow. You can start offering your services to such potential clients, of course try to work around on a budget that they can actually afford and not think too much about profits. If you ask for a huge professional's fee right away, you can well expect your potential clients to get easily turned off and decline on your offer. Remember, given the economic situation these days, businesses are really trying their best to make ends meet while still being able to earn a profit. Try to reason with them how putting up their own website and you managing and helping them with the website's content will boost their companies' sales by being able to reach out to more potential customers without having to spend so much on advertisements etc. Try to find a creative way for you to be able to present this idea to them. Putting up a small business website content writing consulting service isn't really a novel idea. Given that there are so many people who are switching to a freelance career, there are more ways for small businesses to be able to get somewhat of a consulting or PR service for significantly less the cost compared to how big publicity companies/advertising agencies would usually charge. It would also prove to be very beneficial if you are able to provide them with samples of your work. If you have previously done PR writing, web content writing/editing, or have worked in advertising then you will be able to provide your clients with an impressive body of work just so that they will be able to get a feel of your style. In case you and your potential client have seemingly different styles, try to properly gauge if your client does have a point. Do not be overly biased and imposed your personal style and taste on your clients, try to work with them and adjust to what they want, what their company needs, after all they are paying you to do exactly this. However, when you are somewhat hesitant about a certain suggestion that you client has, do voice out your concerns and hopefully the two of you will be able to work out a solution. Email deliverables are important - with an estimated 74 trillion emails being sent every year, it is necessary that your emails are reaching its intended inboxes. But reaching the inbox is one thing - active campaign upon it is another.
True, you can work on your subject line, making it catchy and arresting audience's interest, but that will only help to improve email opens. Conversions are still a matter of concern. So why not examine what you are doing wrong with your emails that it is not encouraging conversions? Here are the 3 popular reasons why emails do not get responded to: Your emails are not personalized enough Remarkable as it may be, personalized emails have 41% higher CTRs than non-personalized ones - and even then 70% marketers fail to personalize their email marketing messages. Personalization however does not mean adding the "name" of the recipient in the body of the email. It means creating content unique and relevant to your recipient. But wait - how is that possible when you are sending thousands of emails? The answer lies in using segmented email lists. Segment your audience as per their preference and personalize emails as per that. Some of the other things to remember during personalization include:
Social media proof and Mentions are lacking Is your email being sent out without including the social handles? Not a smart move considering people like to know what others are thinking of your brand as well. When adding social icons however, it is wise to ensure that you are actually active on the platform and you have positive feedback on your page. It's of no use to drive people to your social page and then let them see only 200 likes or 500 followers. Not a very appealing number. Also, when you are constructing the body of your emails, it a good practice to include the names of some reliable client or event testimonial. People find these social signs more credible to believe than self-bragging. You are probably missing all mentions of your brand in your email messages and hence missing out on conversions as well. Where is the carrot? Whether you are into B2B or B2C marketing, the carrot or "added benefit" works for all. If you are familiar with online shopping then the term 'cart abandonment' will not be new to you. What will also not be new is, receiving an email from the eCommerce vendor, reminding you in a polite way that things are waiting in your cart. If you still do not respond, there will probably be an email after two days with an additional 5% discount if you buy now! This is also true with customers who have not been active for a while. You may be familiar receiving emails with subject lines like -"We have missed you!" or "Áre you still interested?" The question is, have you been using these methods of audience engagement for your email active campaign? If not, this is probably where you can work on. Go back to your email database today and identify customers who have not done business in the last 6 months and there you have something to look forward to with your business! |